While much of order management is concerned with the physical processing of goods, keeping your customers in the loop about their order’s progression can have a big impact on their level of satisfaction. Your ultimate goal when it comes to order management is for the process to feel so seamless that customers are happy to place future orders – so don’t underestimate the importance of communication in your overall approach. Here are three ways you can make sure your customers are always informed and proactively engaged throughout the process.
Make Order Updates Personal
Shopify sends automated notifications to your customers as their orders progress through your fulfillment system. But the default templates are bland – lacking in character and, when not updated, giving a lackluster impression of your business and its commitment to deliver a cohesive customer experience as orders are fulfilled. Orderly Emails allows you to easily customize the basic transactional emails Shopify sends to your customers (i.e. the order confirmation email) with your own branding, post-purchase discounts, recommended products and upsells. No coding required – instant uplift!
Consider Your Copywriting
Just as with your product descriptions, your customer communications are a great opportunity to reinforce your brand’s personality via tone of voice. You’ll want to factor in some flex here – for example, order updates that are reporting delay or an issue with an order will differ from the tone you might expect to use when letting a customer know their order is arriving shortly, or asking for a review.
A Well-Oiled Machine
As with many repetitive processes, automation can play a big role in improving the flow of your order management. Not only can automation speed up certain steps, but it can also free your team to work on more complex or interesting issues. And – crucially – it also helps guard against human error. Here are a few ways automations can help protect the efficiency (and in some cases, security) of your order management flow.
Keep Customers Happy with Automated Invoices
Customers expect easy access to their order details, including invoices and receipts. Orderly Print allows you to automatically email invoice PDFs and order receipts, ensuring customers receive their documents without needing to request them.
This simple automation helps minimize support requests by ensuring customers receive their invoices automatically. Instead of managing invoice requests manually, let email PDF invoices be sent seamlessly with each order.
Reliable Risk Management
Another automation that you might like to consider if you’re selling digital products is controlled delivery and payment checks. If digital files are delivered as soon as an order is placed (before payment has been received), you’re opening your business up to an increased fraud risk. When selling via Shopify and Digital Downloads Pro, you can easily factor in a delay to the delivery, ensuring that payment is safely received before files or license keys are dispatched.
Keeping Your Fulfillment Smooth and Efficient
For stores managing high volumes of orders, a structured batch processing and printing system can make a huge difference in efficiency. OrderlyPrint helps Shopify merchants streamline fulfillment by providing bulk printing for invoices, packing slips, and shipping labels—ensuring that customers receive their orders accurately and on time.
When fulfillment runs smoothly, and customers stay informed, you create an experience that reduces errors, saves time, and builds trust—all key ingredients for a thriving Shopify store.
Learn more about the "Top Reasons Shopify Plus Merchants Love OrderlyPrint" og try OrderlyPrint free today.
