Scaling a Shopify store is about more than just increasing sales - it’s about refining the small details that create a professional and seamless experience for both you and your customers. As your business grows, making sure your brand remains polished and your operations efficient will set you apart in an increasingly competitive ecommerce landscape.
Nail the Finer Details Now
It’s often been said that “retail is detail.” Those little touches that elevate and distinguish your brand from everyone else playing in your vertical - well, they’re not so little.
Build a Cohesive Brand
As your scaling journey starts to pick up pace, a brand can feel like a runaway train. Success (especially significant success over a short period of time) can be intoxicating - and completely overwhelming. When it comes to finding time to fix the finer details of your brand, you shouldn’t feel like you’re chasing your tail. So, while you still have time to take a breath, focus on creating something that feels truly cohesive. Define your tone of voice. Customize those Shopify notification emails. Apply your branding to all customer-facing paperwork.
Solid foundations in this aspect of your business will also help you feel confident to delegate aspects of your operation to others. When you need to bring in external help and are able to hand over a polished brand playbook, they’ll be able to hit the ground running.
Create a Polished Customer Journey
The way you treat your customers will make or break your brand. If you can’t treat them well before you scale, you have little hope of improving matters as the orders arrive in greater numbers. Take time to access each touchpoint and think of tangible ways you can improve their experience. From including beautifully customized returns forms in each packed order, to providing an invoice before they have to ask, or a seamless download experience for the sale of digital products, there are endless ways you can enhance your customer journey. And over time, they’ll all combine to something that’s far greater than the sum of their parts.
Get Real About Returns
More sales = more returns. This is an important part of the puzzle - and one you’ll want to get your head around before it starts multiplying in line with your success.
Create a Clear, Sustainable Policy
Returns are an unfortunate inevitability when it comes to ecommerce - and they’re generally a frustrating experience for everyone involved (a disappointed customer, and a business taking an additional revenue hit). As they’ll never be completely eradicated, make sure you have a fair policy that’s clearly communicated and - above all - sustainable as you scale. Free returns are so commonplace these days that many customers will automatically expect them. If this isn’t something you’re going to be able to offer, make sure your customers are aware before they make a purchase.
Have a Strategy in Place for Return Reduction
As well as transparency when it comes to your policy, there are also many ways to start chipping away at your return rate - and these can be put into practice at any stage of your business’s growth. One solid example starts in your warehouse. By getting a better picking and packing process in place, you can drastically cut down on errors in orders sent. Picking lists (efficiently generated by Orderly Print) can help achieve this - and the time they save your team will help to reduce rushed packing and damaged goods on arrival.
Final Thoughts - Scale Confidently with Orderly Print
Scaling isn’t just about selling more - it’s about keeping everything running smoothly as you grow. By refining your brand, optimizing fulfillment, and putting strong systems in place now, you’ll set your business up for long-term success.
Orderly Print helps Shopify merchants streamline order management, reduce fulfillment errors, and create an efficient backend system that supports business growth. Whether you’re processing hundreds or thousands of orders, having the right tools in place will make all the difference.
Scaling your Shopify store is an ongoing process that requires careful planning, the right tools, and a commitment to refining your operations. If you’re looking for a comprehensive guide to help you navigate growth, check out our FORSBERG+two Guide to Scaling on Shopify for expert insights and actionable strategies."